Google is constantly updating their algorithm for how they rank sites. That is nothing new. What is new however, is that Google is announcing their big update that is set to roll-out on April 21, 2015, called the Mice Update.

If Google is taking the time to warn webmasters what is coming, it may be a good idea to listen up.

mobile usage google mice updateToday 57% of online searches are conducted via a mobile device such as a smartphone or tablet. Google is in the business of providing relevant results for those who search for a term via their search engine.

If someone is using their smarthphone, and goes to a site that is not mobile friendly, then the user is likely to quickly click back due to a poor user experience. Google wants end users to have a good experience, so it is going to only show mobile friendly results to mobile device users.

How Do I Know if My Website is Mobile Friendly?

The easiest place you can go to see if your website is friendly is to Google’s mobile friendly site checker:

Google Mobile Friendly Site Check Tool

Simply put your website in the tool and it will reveal if your site is friendly, and if not, some things you can do to fix the problem.

Some of the most common problems found on websites that are not mobile friendly are:

  • Text too small to read
  • Links too close together
  • Images and Videos are not scalable

A mobile responsive website adjusts the web page to accommodate the screen size of the device the user is using.

If you have an older website, then you may need some site re-design or html coding done to fix the issue.

A Mobile Responsive Site is Good For Business

Having a mobile responsive site that consumers stay engaged with is good for your business.  It is estimated that by 2018, that purchases made on mobile phones are set to double.  Currently nearly 8 out of 10 people who search for a local business via a mobile device, end up making a purchase.

google mice update


mobile business stats and search results

So not only are you pleasing Google by making your site mobile friendly, you are also pleasing your prospective customer.  And isn’t that why you started a website in the first place?

Gain a Ranking Advantage on Your Competition

How about making lemonade out of lemons?

While it may be a little trouble, and expense, to bring your site up to the mobile friendly standards, there is a good chance that your competition doesn’t even know about this.  So if their site is not mobile friendly, then this may be a golden opportunity to overtake them in the search results.

No one wants to lose 57% of their online business, but if you don’t ensure that your site meets the new guidelines, then you will lose that mobile traffic that is currently coming to your site.

So don’t let the Google mice update bring your site down.  Take action today before the clock runs out.